Most stories about creativity are stories about the 1%. We hear about the moment of inspiration – Archimedes leaping from his bath, Coleridge hallucinating “Kubla Khan” in an opium reverie. We don't hear so much about the years of perspiration – Archimedes plugging away at failed experiments, Coleridge learning his craft by writing notebooks full of dull poetry.
Most of us don't like to think about the labor involved in creativity. It takes away the glamour and the magic. But real creators know different. They know that creative work isn't particularly glamorous. It requires discipline, routine, and a nitpicky attention to detail. But they also know that none of that takes away the magic.
We often talk about “the creative process,” but it's really several interlocking processes. The magic happens at the point where they intersect.
Here are three core processes you need to coordinate in your work as a creative professional:
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